eCommerce Specialist
Job Opportunity at Westbe

Posted on Jun 27

http://westbe.com    920-338-0855

Location: Green Bay, WI
Job Type: Full Time
Job ID: W4136597

Exciting opportunity for an eCommerce Specialist with growing company in Green Bay, with option to work remotely!

eCommerce Specialist Responsibilities

·        Email Marketing, Social Media Marketing and Print Marketing

·        Ensure marketing efforts are being tracked in Google Analytics

·        Manipulate product data sales by revenue from the data warehouse

·        Maintain historical campaign analysis and reports out weekly, monthly and quarterly. Consolidate online reporting across multiple channels.

·        Analyze data to identify trends and implications of the results, course correcting if necessary. Identify unusual information and verifies data, as well as understanding root causes.

·        Lead cross-functional teams in the development of eCommerce projects.

·        Understand sources of data and conditions to explain outcomes to stakeholders. Provide management and teams with recommendations based on meaningful analysis and trends. Provide data-driven recommendations.

·        Analyze web data and key performance metrics to improve end-user experience.  Translate web analytics into actionable insights.

·        Perform ongoing content maintenance and audits.

·        Monitor and report on competitors’ online activities and marketing key performance indicators.

·        Manage customized Google Analytics deployment through Google Tag Manager leveraging Enhanced Ecommerce and custom event tracking for web, mobile and mobile apps

 

eCommerce Specialist Qualifications:

·        2+ years of eCommerce and Google Analytics experience including tool implementations through Google Tag Manager and Enhanced Ecommerce

·        Ability to handle multiple projects and meet tight deadlines.

·        Knowledge of interactive marketing trends, concepts and practices.

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